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The influence of openness to experience and nostalgia proneness on brand loyalty
Özhan, Şeniz; Altuğ, Nevin; Deniz, Eylem (Emerald Group Publishing Ltd, 2018)Purpose The purpose of this paper is to examine the joint effect of two composite characteristics -openness to experience (OE) and nostalgia proneness (NP) - on product involvement (PI) and whether brand loyalty (BL) is a ...